We Fill Operating Theaters and Optimize Bed Occupancy for Super-Specialty Hospitals.

Unlike generalist agencies that dilute their focus across multiple industries, Rukman Digital Ventures operates strictly within the super-specialty healthcare sector. We are a specialized patient acquisition firm engineered to solve one specific operational bottleneck: maximizing OT utilization for high-margin procedures.

100%

Healthcare-only focus

₹380 Cr+

IP revenue attributed to campaigns

Super-specialty hospitals partnered

3 / quarter

New engagements accepted

Three disciplines. One outcome: a full surgical calendar.

Generic performance agencies chase leads. We engineer the full clinical pathway from intent to incision.

PILLAR 01

High-Margin IP Acquisition

We build demand for the procedures that matter — CABG, TAVR, robotic prostatectomy, joint replacement, oncology surgeries — not walk-in OP volume. Every rupee spent is tracked to a scheduled IP admission and OT slot.

Procedure-level intent targeting
Second-opinion & tele-consult funnels
Referral physician activation

PILLAR 02

Operational Integration

Marketing that ignores the call center is theatre. We embed with your inbound team — scripting, triage protocols, EMR/CRM handoffs — so a qualified lead becomes a confirmed admission, not a lost call.

Call center audit & script rewrite
CRM ↔ HIS admission-source tagging
Lead-to-admission SLA dashboards

PILLAR 03

Medical Compliance & Clinical Authority

Every asset is reviewed against NMC advertising norms and vetted by empanelled clinicians. We build authority through peer-reviewed content, surgeon-led case narratives and outcome data — never guarantees.

In-house medical editorial review
Surgeon KOL positioning
Outcome-first content library

A 342-bed cardiac super-specialty. 9 months. 3.2× OT utilization.

STUDY DESIGN

Setting: Tier-1 metro, cardiac SSH
Duration: 9 months (Q2 FY24 – Q4 FY24)
Cohort: n = 1,284 qualified enquiries
Primary endpoint: Confirmed IP admissions
Secondary endpoint: Blended CAC per admission
Attribution: HIS admission-source tagging

MEASURED OUTCOMES

IP Admissions

412

vs. baseline 128 (+222%)

ROAS (IP revenue)

11.7×

Ad spend → billed IP revenue

Avg. CAC / Admission

₹18,420

Down from ₹64,800

OT Utilization

87%

From 27% pre-engagement

Bed Occupancy

91%

Cardiac ward, 9-mo avg.

Lead → Admit SLA

< 36 hrs

Median call to consult

Figures are engagement-verified and reconciled against the hospital's HIS. Individual results vary by specialty, catchment and clinical capacity. No outcome guarantees are implied; per NMC advertising guidelines.

A four-phase engagement, executed like a clinical protocol.

PHASE 01

Diagnostic

Two-week clinical, operational and market diagnostic across your top three revenue-generating specialties.

PHASE 02

Blueprint

A written Surgical Pipeline Blueprint: procedure targets, monthly admission goals, CAC ceilings, call-center SOPs.

PHASE 03

Integration

Embed with marketing, call center and HIS teams. Instrument attribution end-to-end.

PHASE 04

Compounding

Monthly clinical review. Quarterly specialty expansion. Retainer, not project.